Michael M. Novitski was born and raised in the city and county of San
Francisco. He grew up in the Sunset District and continued living in
the City through his college years.

After attaining his AA degree and working as a quality control manager
at a sheet metal corporation, Mike had a vision of becoming an
individual broker for silk-screening and promotional items. He founded
Rocky Point Promotions in 1992. As he became more familiar with the
manufacturing industry, he invested in his first embroidery machine and
began his course into the embroidery business.

As Mike delved into building a clientele base and invested in additional
machinery, Rocky Point Promotions became successful by producing quality
workmanship, guaranteeing on-time delivery and providing friendly and
personal customer service. After experiencing numerous expansions and
location changes within South San Francisco throughout the earlier
years, Rocky Point acquired a larger competitive corporation in the year
2000, making them one of the largest embroidery houses in Northern
California.

Settling his business in Spruce Business Park on North Canal Street in
South San Francisco, in spring of 2005, Mike and his company, Rocky
Point LLC, was honored by the South San Francisco Chamber of Commerce
with the 2005 Most Outstanding Business Award and was recognized by the
California State Legislature and Senate. He soon thereafter acquired a
long-time South San Francisco offset printing company, consequently
adding a new dimension to their many products and services to their
ever-increasing clientele. Mike continues to lead a dedicated and
devoted staff, maintains loyal clients and continues to grow and markets
itself solely by the reputation they have built.